South Beach Music Exchange

Instrument Sales · Vintage Instruments · Repairs & Setups · Music Video Location · Podcast & Interview Space

Miami Beach, FL, United States

South Beach Music Exchange is the independent instrument shop and repair bench of Marty Sherman, an R&B musician and longtime South Beach fixture. Many of its vintage instruments come from Marty’s own personal collection. He also raised a touring pro: his son, baritone saxophonist Michael Sherman, plays in Lenny Kravitz’s horn section. Book an appointment to buy gear, get an instrument set up right, or shoot your next music video, interview, or podcast surrounded by walls of guitars.

About

For more than two decades, Marty Sherman has been the guy South Beach musicians call when they need gear, a fix, or a favor. Marty is a working R&B musician himself, so he knows instruments from the player’s side of the counter. The shop won Miami New Times’ Best Musical Instrument Store award in 2010. It earned a reputation as the city’s “night owl” music store, where local bands and touring acts alike turned up minutes before a show needing strings, a cable, or a borrowed bass.

Today the shop runs strictly by appointment. That means one‑on‑one time with Marty, whether you’re picking out your first electric guitar or hunting for a vintage piece with history. Customers describe him as deeply knowledgeable, patient, and generous with advice. He serves everyone from beginners to working professionals.

Musical Roots: The Sherman Family

Music runs in the Sherman house. Marty raised his son Michael in Miami Beach in a home packed with instruments, with at least five within arm’s reach of the living room couch and a home studio in back. That’s where Michael found his first saxophone: an old baritone sax his dad handed him at 13.

Michael went on to Miami’s New World School of the Arts, where he was selected for the Grammy Jazz Ensemble. He then graduated from the Manhattan School of Music and earned a 2009 Latin Grammy nomination as part of the MSM Afro Cuban Jazz Orchestra’s Kenya Revisited Live. Since 2012 he has played baritone sax in Lenny Kravitz’s horn section, including the Strut and Raise Vibration world tours. He also appeared in The Simpsons 20th Anniversary Special. When you shop at South Beach Music Exchange, you’re buying from the household that launched a world‑touring player.

What’s for Sale

Acoustic and electric guitars, with walls full of electrics
Basses, mandolins, ukuleles, lap steels, and violins
Drum kits, amps, and vintage keyboards, including a Rhodes
Hard‑to‑find and unusual instruments
Accessories: strings, picks, capos, cables, pedals
Vintage instruments, many from Marty’s personal collection

Services

Instrument repair: guitars, violins, ukuleles, and more
Professional setups and action adjustments
String changes, cleaning, and tuning
Pickup installation, including on small instruments like ukuleles
Expert gear consultation, from beginner to pro budgets

Book the Shop as a Location

South Beach Music Exchange is an authentic, gear‑packed backdrop that rarely gets put on camera. Walls of guitars, vintage amps, and a working repair bench give your content instant music credibility.

Music videos: performance shots, B‑roll, and character scenes in a real working music store
NPR‑style interviews: intimate sit‑downs framed by instruments, in the spirit of stripped‑down “desk session” shoots
Podcasts and video podcasts: a ready‑made set for music, culture, and artist‑conversation shows
Photo shoots: EPK photos, album art, and press images

Location shoots are by appointment on Thursday or Sunday nights between 9 PM and midnight, arranged directly with Marty. The late‑night window gives productions a quiet, private set on Washington Ave.